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UX Research & Design

All Services

We design experiences that users love and businesses thrive on.

- STRATEGA Team

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UX Research & Design

Creating Intuitive & Engaging User Experiences

At STRATEGA BUSINESS CONSULTING, we believe that exceptional digital products are born from a deep understanding of the people who use them. Our UX Research & Design services ensure that your technology not only functions flawlessly but also delivers an intuitive, delightful, and highly effective experience for your users.

Our dedicated team of UX Researchers and Designers employs a rigorous, human-centered approach. From initial discovery through iterative design and testing, we uncover user needs, behaviors, and pain points. This insight drives the creation of user interfaces and interaction flows that are not just aesthetically pleasing, but strategically aligned with your business goals and user expectations.

User Research & Personas

User Journey & Experience Mapping

Wireframing & Prototyping

Usability Testing & Validation

Increased User Satisfaction

Create products that are easy to use and enjoyable, leading to higher user adoption and loyalty.

Measurable Business Impact

Improve key metrics like conversion rates, task completion times, and reduce support costs through better design.

What is the difference between UX Research and UX Design?

UX Research is the investigative phase where we gather data about users through interviews, observations, and usability tests. UX Design takes those insights and uses them to create wireframes, prototypes, and the final visual interface. Research informs Design, and Design is validated through further research – it's an iterative cycle.

How do you ensure the design meets business goals?

Our UX process is tightly integrated with our Business Analysis practice. We start by understanding your KPIs and strategic objectives. Every design decision is evaluated against its potential impact on these goals, ensuring the user experience directly contributes to your business success.

Do you design for accessibility?

Absolutely. Accessibility is a fundamental part of our design process, not an afterthought. We follow WCAG guidelines to ensure our designs are usable by people with a wide range of abilities and disabilities, creating a more inclusive product and expanding your potential user base.